Hi, I’m Helene. I founded Lucidate to help businesses make better decisions using the power of their own data. For over a decade, I’ve helped organizations from New York to New Zealand understand their audience and find out what’s working (and what’s not).

My background is in digital and marketing analytics, so I love diving deep into the numbers. And as a trained graphic designer, I am also passionate about the power of good data visualisation to reduce complexity and spur action.

At Lucidate, our goal is to make data human-readable and human-actionable, so our clients can be more strategic with their time and money — and do more of what they do best.